Launched in early November, Ferrero’s new Nutella-filled treats have taken Italy by storm. With a record-breaking 4,2 million packages sold in one month, the cookies are in such high demand that they’re practically flying off the shelves and people have taken to reselling them online and in the streets for up to 11 euros per pack.
The Italian confectionery company best known for Nutella, Ferrero Rocher, Tic Tacs, and Kinder, will buy Kellogg’s Keebler cookies, Famous Amos, Mother's, Murray's, Girl Scout cookies and fruit snacks brands for $1.3 billion.
Italy's brand Ferrero continues expanding aggressively, and has now closed a $2.8-billion deal for Nestle's US confectionary business, becoming the third biggest chocolate producer and confectionery company in the world.
In light of the major backlash caused by her statements during a live interview, French Minister Ségolène Royal publically apologizes for her attack on Nutella, in which she urged people to boycott the Italian product on the –inaccurate – basis of it being harmful for the environment and causing deforestation for the production of palm oil.
Join Eataly's Nutella Bar at its permanent location on 23rd Street , May 27th at 5 p.m., and if you're one of the first 300 guests, you'll receive a special Nutella treat!
The hazelnut and chocolate cream by Ferrero that seduced the entire world has again a bar of its very own at Eataly New York!