The Sound of Italian-American Cultural Philanthropy
What happens when a PBS station targets Italian Americans as donors?
Hunkering down from tropical storm Hanna last Saturday night, I had just popped in a new DVD when the phone rang. My brother was calling to urge me to turn on the TV to Channel 13, New York City’s PBS station. There was actor Danny Aiello making a pitch for the station’s September pledge drive. The cultural hook for this fundraising event was a specially-produced musical program entitled “That’s Amore: Italian-American Favorites.”