THE REGION ACCORDING TO ONE OF ITS MAJOR ENTREPRENEURS: Enrico Colavita. A life devoted to entrepreneur-ship and internationalization. His is an exemplary story. From a family business in a small village in Molise he embarked on a great adventure that would bring olive oil to the world, the United States in particular. Today, Colavita is not only in the olive oil business; it has put its international practice to the service of both region and country.