On September 21, World Peace Day, the magazine Wired Italia crowned its Internet for Nobel Prize 2010 Campaign at the Paley Center for Media in New York. Among those attending the ceremony, two of the project’s ambassadors: 2003 Nobel Peace Prize Shirin Ebadi, and Nicholas Negroponte, founder and Chairman Emeritus of Massachusetts Institute of Technology's Media Lab, first inventor of Wired Magazine, and founder of the One Laptop per Child Association (OLPC). On the occasion the video winner of Wired Italy’s Internet for Peace competition was presented to the public