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  • Launched in early November, Ferrero’s new Nutella-filled treats have taken Italy by storm. With a record-breaking 4,2 million packages sold in one month, the cookies are in such high demand that they’re practically flying off the shelves and people have taken to reselling them online and in the streets for up to 11 euros per pack.
  • IACE annual assembly and award ceremony for the teachers who have brought the largest number of students to sustain the Italian AP exam. The goal was reached one year ahead of schedule: the number of American high school students enrolled in the Italian AP (Advanced Placement) exam this coming Spring has already surpassed 2,500, the minimum that had to be reached by 2016 to keep the test alive. And 60% out of the 2.993 students who signed up to take the exam come from the states of New York, New Jersey and Connecticut, where IACE operates.
  • The internationally acclaimed tenor will perform a free concert on Central Park’s Great Lawn, Thursday, September 15th with the New York Philharmonic, conducted by its music director Alan Gilbert. This spectacular evening will be recorded in high definition by Thirteen for a national PBS broadcast on GREAT PERFORMANCES in late fall 2011.
  • Visa Pizza Commercial
    Life & People
    George De Stefano(May 01, 2009)
    Advertising's ersatz images of cucina italiana.When it comes to marketing Italian food, “authentic” is the advertiser’s favorite come-on; there’s no better way to seduce consumers than to invoke authenticity, in sound and image
  • The evening before the ING New York City Marathon Barilla organized a huge party at Tavern on the Green, Central Park. Many athletes joined the hundreds of people participating. They all sat at the table enjoying some delicious pasta, just like an average Italian family would do!
  • On November 2, everybody in New York becomes an athlete. Whether sporty or fancy, lazy or active, people will always be ready to run for the Barilla Marathon Dining Tour. They will get a taste of the finest Italian pasta at the closest and favorite restaurant participating!