“I find that internationalization it’s a word that gets overused. Everyone ‘does internationalization’, yet nobody sells a grain of rice.
Lorenzo Zurino Jr with Andrea De Simone (center) President di Confindustria, Vincenzo Boccia at the National Italian American Foundation (NIAF) Washington Gala.
Lorenzo Zurino with Gianfranco Sorrentino
Zurino at Niaf
Zurino with his New York friends at the NIAF Gala
I was lucky because, if on the one hand there are many companies that focus on internationalization and market analysis, on the other hand, it also happens that big businesses who have gone to them and spent at least 100 thousand dollars, didn’t achieve anything.
Lorenzo Zurino at San Matteo, a Salernitan restaurant in New York